Data Analytics
Find the right location for your business, derived from employee, customer and places considerations – Powered by Data
Employees
Who are your ideal employees and Personas?
- Positions/Role Titles?
- Lifestyle choices?
- Socioeconomic characteristics?
- Education?
What convinces people to work for your organization?
- Where do they live?
- Where are they moving?
- Commute times?
- Other factors?
Other important labor considerations?
- What does this labor costs?
- What is the talent pool size?
- What competitors are in the area competing for this labor?
Customers
Who are your customers?
- Age, Income, Race, and other Demographics?
- Lifestyle choices?
- Socioeconomic characteristics?
- Education?
What convinces them to buy?
- Where do they live and where do they travel?
- Daytime and Nighttime movement?
Other important considerations?
- Customer population growth or decline?
- Who is in the area competing for these customers?
- Complementary Businesses?
Places
What nearby places strengthen or threaten your business?
- Competitor, Vendor or Customers?
- Complementary Businesses?
- Airports, Water Ports or Rail Lines?
- Access to major roadways?
- Vehicle Counts per Day?
- Public Transit?
- Schools?
- Event Centers, Malls, Sport Venues
- Lakes, Rivers, Mountains, Monuments
Data Sources
Global accuracy you can trust:
Authoritative demographic sources to give you confidence in your data—globally and locally. Esri’s data & Tableau analytics ensure you are always accessing the best available data on the market.
Ready-to-use data without data prep: Spend less time prepping data and more time for decision-making. Variety of data formats to fit your needs, including demographic maps, data services, reports, infographics, and tabular data.

